Start Here: Where Ambitious Leaders Get Their Edge
Career strategy that works — all insights, no fluff, no filler.
The High-Performance Playbook
If you’re reading this, you’re probably the one on your team who just figures it out. The reliable one. An A-player.
But maybe, you’re at the point where the rules have changed. The strategies that got you here are no longer the ones that will get you to the next level.
When I pivoted into the tech industry, I went from IC to VP in five years. Now, I’m the career strategist for a community of CEOs, CHROs, COOs, and senior leaders at companies like Google, Netflix, Meta, and A24.
Reframed is where I decode the high-stakes dynamics that separate the top 1% from everyone else.
Below are a selection of my most popular newsletters to help you recalibrate your professional operating system.
01. The Unwritten Rules: Politics & Mental Performance
At the executive level, people expect you to have the requisite skills needed to do your job, technical skills are a baseline. What sets you apart is your ability to navigate the system. These newsletters help you stay grounded when the stakes are high.
Learn how to read between the lines of blunt feedback and course-correct without losing your footing or becoming defensive.
Real-world strategies from high-achieving leaders on how to advocate for yourself and frame your wins so you can position yourself for advancement.
How to build internal influence and visibility without feeling like you’re "selling your soul" or being "too much”.
02. Visibility: Moving from Tactical to Strategic
Doing great work is not enough. If you want to keep advancing, you’ll have to focus your efforts on getting your work recognized by the right people. This skill is one of the most important parts of your job! It will shift you from "hard worker" to "indispensable A-player”.
My guide to knowing how to stay on the radar of decision-makers with minimal effort. Cheers to low effort/high impact strategies!
How to stop being the "quiet achiever" and start positioning your contributions as business-critical.
Exactly what to say when you need to add value to a meeting and sound strategic in front of executive leaders.
03. Working Smarter: Negotiating Your Worth
You don’t get what you deserve; you get what you have the leverage to ask for. These are the scripts and strategies for those (sometimes intimidating) money conversations.
The step-by-step psychological timing and scripts I used to maximize my earnings during my fast-track climb.
How to engineer "unexpected" opportunities so you aren't at the mercy of a hiring cycle.
A LITTLE MORE ABOUT THE REFRAMED COMMUNITY
Reframed is:
📬 Read weekly in 57 countries and 43 states
🫢 Forwarded, screenshot, and quoted in team meetings
💡 Used to build entire career operating systems
🏢 The strategies I share here are currently being used by leaders at companies like
READERS AND CLIENTS LOVE REFRAMED
Here’s what Reframed readers and my clients have to say about me:
Reframed is one of my favorite newsletters! Ashley has an ability to make intimidating concepts and scenarios feel very approachable. Sometimes it's like she's reading my mind and giving me the little push I need to do the thing!
I look forward to reading it when it hits my inbox because it is full of valuable insights written in a clear, fun, and relatable manner. It's not just a regurgitation of trendy jargon and acronyms. I find value in all of the newsletter editions, even the ones I didn't think applied to me.
Since working with Ashley, I've developed greater confidence speaking up in meetings with senior leaders and in rooms where I've historically struggled with imposter syndrome.
Glad you’re here. Talk soon.
