The career playbook used by high-achievers. Reframed is read by leaders at Google, Meta, Netflix, Chanel, Harvard, and more.
Do you ever wonder what happens behind closed doors where leaders make decisions about who should get promoted, who they want to retain, and who should have access to the type of growth opportunities everyone else only hears about secondhand?
I’ve been on both sides of that table. And what I learned is this: the people who keep getting chosen aren’t just the best performers. They know how to tell others what to do.
That’s it. It’s the skill that shows up as managing up, delegating, leading cross-functional teams, and advocating for yourself. It even shows up in networking - where you have to tell others how to help you. At the heart of all of it is one thing: the ability to direct, with confidence, clarity, and style. I call it the TMWTD (Tell Me What To Do) Method. And it’s what Reframed is built around.
If you’re reading this, you’re probably the reliable one. The A-player. The person your team counts on to figure it out. But maybe you’ve hit the point where figuring it out isn’t enough anymore. You’re doing great work and not getting the recognition, the promotion, or the opportunities you’ve earned.
The rules changed and nobody told you.
Most career advice is a motivational pep talk. When you’re navigating organizational politics, managing people twice your age, or trying to be seen as strategic rather than just tactical — you don’t need motivation. You need someone to tell you what to do.
That’s what Reframed is. Every Monday, one idea that changes how you see your career and what to do about it.
Join 2,000+ leaders at Google, Meta, Netflix, Chanel, Harvard, and more
What you’ll get from Reframed?
The strategies that actually work from someone who went from IC to VP in five years and now coaches the leaders doing the same
The unwritten rules that usually only get whispered behind closed doors
Practical, specific guidance you can use the Monday you read it
Reframed is for you if:
You’ve realized that what got you here won’t get you there
You want the real playbook, not the LinkedIn platitudes
You’re ready to stop being overlooked and start being impossible to ignore
SUBSCRIBE TO REFRAMED
Subscribe to receive Reframed in your inbox every Monday morning. Reframed is read in 56 countries by people at the companies you know and love.
What my readers & clients have to say about me
I look forward to reading it when it hits my inbox because it is full of valuable insights written in a clear, fun, and relatable manner. It’s not just a regurgitation of trendy jargon and acronyms. I find value in all of the newsletter editions, even the ones I didn’t think applied to me.
Since working with Ashley, I’ve developed greater confidence speaking up in meetings with senior leaders and in rooms where I’ve historically struggled with imposter syndrome.
I am more self-assured, empowered and intentional in how I communicate with my CEO.
I’ve been an executive making promotion decisions. And I’ve been a high-performing individual contributor who got tapped for opportunities that were never even posted.
When I pivoted into tech, I went from IC to VP in five years. Now I’m the career strategist for a community of CEOs, CHROs, COOs, and senior leaders who want the strategies that actually work.
I live in NYC with my husband and Cavapoo Ailey, and I spend every morning walking through the park because it’s where I process the ideas you read here.
My work has been featured in major publications
[Inc.] - My thoughts on how clarifying your zone of genius can unlock new career paths
[Success Mag] - My advice for successfully delegating work to your team
[Teen Vogue] - My thoughts on why traditional job search strategies are falling short
[NY Post] - My thoughts on knowing when it’s time to quit your job
And a fun one, here’s more about me and [my favorite things on Platonic Love].
Glad you’re here. Talk soon.
